How can we increase enrollment with our biggest clients?
Virgin Pulse is a wellbeing program that employers buy to encourage healthy habits with their employees. Employees need to enroll in the program. Some employers have different employee types and need a way to enroll those folks differently.
Problem: Employers have outdated enrollment pages that are confusing for their employees, resulting in low enrollment.
Solution: Update landing pages and make it easier for employees to enroll.
Previously, Bank of America has had two different places for spouses and employees to access their program. This has been a huge pain point – having one single URL to communicate to all eligibles, with a landing page to easily direct spouses and employees to respective access points will hugely improve the user experience for the Bank’s program.
- Emma, Project Owner
How I worked on this project from 2018 - 2019.
Proposing a better solution
I worked with different departments to get buy-in for this project.
The current landing pages had outdated branding and sections were not aligned properly. It wasn't clear to users what to do, which we heard from clients.
Since I would be handling the design, and the coding wouldn't be too difficult, the lift was low for high value.
How can we do better?
Adding details and scenarios
Client 1: Going through the steps
For WarnerMedia, they needed to know which country the user was in first, and then if they were an employee or spouse. I broke these out into two steps, and then showed corresponding details - showing the right info at the right time.
Handoff and other components
What happened after the landing page designs were completed.
I worked with our devs to give them the design files needed, and provide feedback as they were being built.
I also designed an email campaign, posters, and digital displays to bring awareness to the new enrollment process.