Groupava
How can we improve group travel planning?
Problem: It can take people weeks to plan a vacation together.
Solution: Groupava is a group travel planning app that helps people find a time, place, and budget that works for everyone.
My Role
How I worked on this bootcamp project in 2019.
Empathize with research
I validated the problem through secondary research, screener surveys, interviews, affinity maps, and personas.
Define the problem
I created user stories and a site map, to see how the app would work through user flows.
Ideation, prototype, and testing
I created sketches, wireframes, and prototypes to test the solution with usability testing.
It's too time-consuming to plan group vacations.
From the survey and interviews I conducted, it’s very stressful to find a time, place, and activities that works for everyone.
Tools, pain points, and what people like
- Most people use a third-party site to book
- People want to connect with friends and family and have options for activities
Two types of users
I saw two common themes when talking to people:
Some people love to plan, and others don't.
- Takes several trips a year
- Keep everyone in the loop
- Knows prices upfront
- Says there are so many sites now to plan travel
- Needs to edit or delete info
- Thinks that people are indecisive or take a while to respond
How to create a new trip
Sketches to get initial feedback on the UX flow
I did some guerilla testing of creating a new trip, and a voting process.
1. Each step of creating a trip is on a separate screen
2. People can vote for the options or add new ones
3. Once voting closes, the app shows the options with the most votes
What is this app for?
From the guerilla testing, some things were unclear, so I revised these in the wireframes.
Specific to group travel
In the initial sketch, the home screen didn't mention a group trip, so I revised the headline.
What do I do here?
I added a description to explain what to do on the voting screen.
A dark theme for accessibility?
This is also a current design trend, so I wanted to see if it came up in usability testing.
Clearing up confusion
There were a few issues that came up from usability testing that I addressed:
1. I changed the copy to explain why there is more than one location selected
2. I added a button to make it clear where to view votes
3. I kept the ability for the admin to edit the trip after they vote
Final design
I did more usability testing to confirm the changes made sense and made a final prototype.
