Sharethrough
How can we help traders optimize their ad exchange quickly?
Traders buy digital ad inventory by bidding on that inventory through ad exchanges. Ad exchanges are digital marketplaces that connect sellers of ad inventory with buyers (traders). Sharethrough operates one of these ad exchanges.
Problem: Sharethrough has been using a spreadsheet to do workshops with buyers, which requires a lot of manual work.
Solution: Build a tool that provides the same data and insights as the workshop that buyers can use on their own.
“
Automating [the spreadsheet] has proven challenging, and we haven’t seen buyers using it after going through the workshops, even though the workshops themselves have received great feedback and engagement.
- Carl, Product Manager
My Role
How I worked on this project in 2021.
Understand the product vision
I worked with Carl, the PM on the project to understand the scope and what was needed. Based on our discussions, I sketched ideas for how the tool would work.
Design iterations
Once we were in a good place with the sketches, I created the UI, and iterated on multiple versions.
Understand scope and current solution
I met with the PM to go over what they currently use and an idea for the new tool.
Figuring out the flow
With a couple rounds of sketches, I ideated on what the automated tools' screens should look like and discussed these with the PM.
UI iterations and prototypes
V1: from sketches to UI
For the first round, I started with ideas from my sketches and applied them to the UI.
Optimized data screen
Final: designs with data visualization
After several rounds of iterations, we landed on a version where we show the current data and optimized data side by side so the user could adjust their data and see the results in one view.
Results and learnings
What happened after the designs were completed.
